Association Jam Association Jam Wild Apricot
4 votes
"A back channel is where attendees are texting or tweeting information about a presentation or event using SMS, a chat function or Twitter... So why should you encourage and use a back channel at your next conference or event?" Jeff Hurt has 10 + 1 good reasons - "To reach and communicate with virtual attendees who could not attend the face-to-face event," for example - and invites you to add your own ideas in the comments.

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