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The increasing demand for fresh, live web content as well as the expectation of consumers to interact with what they find in the search results requires that website owners and content publishers make their websites both search and social media friendly. Here are 5 ways to do just that - from Lee Odden, CEO of digital marketing agency TopRank Online Marketing.

"The challenge is to figure out where social media and SEO fit within an overall online marketing and content strategy and implementing a plan that aligns realistic tactics with business goals."

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