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Associations who have started getting their feet wet with social media are also in the process of trying to figure out how, exactly, one should measure Return on Engagement (ROE).
The goal of ASAE's "Cross-Council Task Force on Engagement" is to discuss what engagement looks like from a variety of different angles and departments, and to hopefully develop a framework which any association can use when trying to figure out what to measure in order to know if their social media efforts are achieving results.
The ROE task force is open to all members of the American Society of Association Eexecutives.
The goal of ASAE's "Cross-Council Task Force on Engagement" is to discuss what engagement looks like from a variety of different angles and departments, and to hopefully develop a framework which any association can use when trying to figure out what to measure in order to know if their social media efforts are achieving results.
The ROE task force is open to all members of the American Society of Association Eexecutives.
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