6 votes
Tony Rossell writes, in an article published at Avectra:
"If many associations are seeing membership growth and if companies with a profit motivation are adopting the membership model, then it may be fair to conclude that the membership model is not dying or obsolete.
"Instead, membership may not be the problem for associations, but how the membership program is being managed and marketed might need attention. "
"If many associations are seeing membership growth and if companies with a profit motivation are adopting the membership model, then it may be fair to conclude that the membership model is not dying or obsolete.
"Instead, membership may not be the problem for associations, but how the membership program is being managed and marketed might need attention. "
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