" New users of Twitter leave for some of the same reasons that new members leave associations, online communities, chambers, and other groups — they never learned how to use Twitter or their membership effectively, therefore they don’t see or get the value....
If we don’t teach them how to use their membership appropriately and effectively, they are not going to succeed in getting the resources they need or developing the relationships they desire. We won’t meet their membership expectations and we will lose them after that disappointing year. "