Most people will tell you that learning how to effectively monitor (or listen to) what’s being said on the web is the beginning of social media success. You may agree with this or not, but I think it's safe to say that the skill of listening online is one that all nonprofits should learn – it’s essential for anyone who wants to harness the power of the social web in their online strategy. The increasing popularity of social networking, blogs and social media on the web validates this point nicely – People are talking about you, but is your nonprofit listening to them?