Association Jam Association Jam Wild Apricot
2 votes
Роstеd bу rjleaman 435 days аgо (http://maryanndevine.typepad.com)
If your goal is simply to sell theatre or museum tickets, it’s fairly easy to calculate ROI on social media. You know the revenue from tickets sold through the blog, and the cost of time spent blogging, and any other associated costs such as web hosting. But how can an arts organization measure the effectiveness of using social media for longer-term goals, like relationship-building?
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Таgs: social media arts associations measurement metrics roi marketing

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